CONOPS Retail Solutions
We implement best in class AI driven operating models for retail, service and CPG Brands and Deliver Results.
Urban Outfitters
- Walmart - SimpleTire - Hair Cuttery - Oil Changers

Demand Forcasting - assortment optimization - inventory planning - operations - supply chain

We Deliver Results

Facilitated $325M in Growth in 9 years

Open to Buy management and forecasting

Assortment development utilizing product attribution and costumer segmentation analytics

Implemented and managed order online and ship from store program

Catalog expansion and new business creation from 8,000 items to 34,000 items

Designed marketing calendar and campaigns for product and promotional initiatives

Transitioned from DTC to Omni operating model

Increased private equity backed Oil changers valuation by $16M

Implemented a centralized, demand forecasting inventory replenshiment model

Removed $1.4M of unproductive inventory from the fleet of stores

In stock rates incrased to 94% from 85%

Reduced Liability inventory by 25% in 6 months with 1,000 bps margin gains
Double digit category growth with attribution modeling

Developed and implemented an assortment optimization strategy, liability detection methodology, remediation workflows, automations, reporting suite and management policy for Walmart’s owned assortment


Reduced overstocks, aged and unproductive inventory by 25%. Optimized markdown remediation efforts by implementing algorithmic management with a margin improvement of 1k bps

Enabled product attribute planning and content quality enhancements

Built substitutability modeling for pre season and in season opportunity identification by merging consumer signals, purchase behavior and traditional product attribution methods

Guided merchandising and planning teams with data driven channel recommendations

$5M reduction in unproductive inventory
10% increase in private label sales contribution

Designed, implemented and managed a centralized replenishment system for a 500 unit salon network

Freed up approximately $5M in working capital

Decreased on hand salon operating weeks of supply from 10 to 4

Created incremental private label products to extend consumer reach

$103M in incremental sales in under 9 months

Utilized substatibuility, market and competitive data to identify strategic brand opportunities

Partnered with merchandising, catalog, pricing, sourcing, marketing, and channel teams to commercialize brands across DTC, Walmart, Amazon and Ebay

Drove the development of content quality scoring methodology and channel listing workflows that increased productivity by 5x

Instituted pre season plan development by sales channel for orgainzational resource allocation and focus

Created framework for early trend identification in emerging brands for the purpose of distributor rebate creation and channel sales expansion

Extensive Industry and Category experience Ecommerce - Omni Channel -Physical Stores CPG - B2B

Women's and Mens's Apparel, Accessories and Shoes - Formal Wear - Beauty - Health and Wellness - Home Furnishings - Home Decor - Patio and Garden - Electronics - Automotive - Sporting Goods - Games and Toys

URBAN OUTFITTERS - OIL CHANGERS - WALMART - SIMPLETIRE - BURLINGTON STORES - HAIR CUTTERY - THE VITAMIN SHOPPE - ALPHABRODER 

The Team

During my career I have had to adapt and pivot to varied business models. These include fast fashion, bridal, B2B wholesale, off-price, and most recently CPG. Each of those required new thought processes and unique challenges. The diversity of my background allows me to bring a multitude of experiences to any situation.

FRANK NEWTON

Co Founder

I have worked with some of the most innovative brands within the retail and service industries. Along the way, I have learned from and collaborated with some outstanding individuals and together have acheived amazing results. Enabling organizations to reach their full potential is my passion. 

andrew rotteveel

Co Founder

Need to scale your capabilities and drive growth? Reach out to us on LinkedIn above or send an email to arotteveel@conopsretailsolutions.com
fnewton@conopsretailsolutions.com